smartTrade has renewed its partnership with the Open Pays d’Aix CEPAC for the next three years. How important is this event for smartTrade?

A thrilling tennis tournament, L’Open Pays d’Aix CEPAC, has grown more successful every summer.  We are proud to be part of this great adventure and to support the event for the next three years.This tournament reflects our engagement to promote the benefits of sports while simultaneously emphasising our values, namely: agility, performance, drive and passion.

Every year smartTrade runs “The smartTrade Full Ace Challenge”. Can you remind us what this is?

For each ace scored on the central court, smartTrade donates a specific amount to La Chaine de L’Espoir, a humanitarian charity aimed at enabling children in developing countries to have access to medical care and education.

Last year, the number of all aces served enabled smartTrade to donate € 4,840 to the charity.


Why is an international company such as smartTrade supporting this tournament?

Although smartTrade is an international company, our head office is based in Aix-en-Provence. It is very important that smartTrade maintains its expansion and notoriety in the local area. In addition, I am convinced that it is the responsibility of a thriving company such as smartTrade to support societal and regional initiatives that help promote sport.